Nowadays, what I see is that there are quite a lot of chaos in the adult erotic products industry, such as bad money driving out good money, vicious price wars, false propaganda, etc., which harms the interests of all the companies that are serious about what they do.

So we advocate all practitioners in the industry, including competitors, distributors, media: the reputation of the industry, need to be guarded by each and every one of us.

 

Here’s a clear look at the problems we face and the solutions we propose:

Initiative 1: A 3-Step Framework for a Non-Negotiable Safety Baseline

 

Consumer trust begins and ends with safety. It is the absolute foundation of our industry. We propose a simple, powerful framework to make safety a core, non-negotiable value rather than just a regulatory checkbox.

Step 1: Commit to 100% Body-Safe Materials This is our line in the sand. Every brand and factory must pledge to use only materials that are certified body-safe, such as medical-grade silicone, ABS plastic, and borosilicate glass. This commitment means zero tolerance for phthalates, latex, or other harmful additives.

Step 2: Implement Radical Transparency Consumers deserve to know exactly what they are buying. We call for proactive disclosure of all material components, manufacturing standards, and safety certifications. This can be achieved through on-page material lists and accessible links to certification documents, similar to the ecolabeling systems that have earned 83% public support in other sectors.

Step 3: Adopt Rigorous, Proactive Testing Safety isn’t a one-time check. It requires ongoing vigilance. We must invest in rigorous testing protocols and maintain detailed supply chain documentation. As organizations like the Center for Hydrogen Safety emphasize, a true safety culture must be “pervasive throughout the company and everything it does.”

Initiative 2: Shifting from Vulgar Marketing to Positive Communication

 

How we speak about our products directly shapes public perception. It’s time to abandon shock-value tactics and embrace the language of wellness, health, and positive relationships.

By shifting our communication, we don’t just sell products; we destigmatize an entire industry and open the door to mainstream acceptance and healthier conversations about sexuality.

 

Initiative 3: Championing Benign Innovation Over Malicious Plagiarism

 

Nothing kills creativity faster than theft. Our industry is rife with copycats who undermine true innovation. We’ve poured our hearts, minds, and resources into developing a unique feature, only to see a cheap knockoff appear weeks later. Believe me, it’s a gut-wrenching feeling that stifles the very spirit of creation.

It’s time to draw a clear line between healthy competition and destructive plagiarism.

We must work together to protect intellectual property and create collaborative networks that reward original thinking. Let’s replace imitation with genuine technological advancement. This is how we create a sustainable innovation model that encourages real investment in R&D.

 

 

Luxora’s Commitment and Our Invitation to You

 

Talk is cheap. Action is what matters.

• Leading by Example: Luxora pledges to adhere strictly to these three initiatives. We will publish transparent, quarterly progress reports on our safety compliance, communication standards, and innovation efforts, using rigorous assessment frameworks like EcoVadis as our guide.
• Open Collaboration: We cannot do this alone. We invite you—our peers, partners, and competitors—to join us. Let’s form an industry consortium to develop shared standards, create databases of ethically vetted suppliers, and launch educational campaigns together.

 

 

 

Conclusion: Protecting Our Shared River

 

An old proverb says that when the river is clean, every fish can thrive. Our industry is that river. Right now, it’s being polluted by unsafe products, unethical marketing, and rampant theft.

By implementing these three initiatives, we can clean the water for everyone. We can build an ecosystem where ethical businesses compete on quality and value, not just price. Let’s work together to protect this river we all depend on, ensuring it remains healthy, vibrant, and sustainable for years to come.

 

 

Frequently Asked Questions (FAQ)

 

Q: How will Luxora promote the implementation of these initiatives?

A: Luxora is committed to leading by example. We will strictly adhere to these three principles in all our operations, from material sourcing to marketing. Furthermore, we plan to actively engage with industry partners, host forums, and collaborate on creating transparent standards that can be adopted industry-wide. We welcome public accountability and will be transparent about our progress.

 

 

Q: How can other companies or individuals participate in and support this initiative?

A: We welcome support in many forms. Companies can publicly endorse this letter, commit to implementing these standards within their own operations, and join a coalition to help draft unified industry guidelines. Individuals can support brands that uphold these values and use their voices on social media and in industry forums to advocate for a more positive and responsible market.

 

 

Q: What do you think is the most urgent problem to be solved in the industry at present?

A: The most urgent problem is the erosion of consumer trust and brand value caused by a “race to the bottom.” This is driven by low-quality products made from unsafe materials, unethical marketing, and rampant plagiarism. This initiative directly addresses this core issue, as we believe that establishing a foundation of safety, integrity, and innovation is essential for the long-term health and reputation of the entire industry.