Nowadays, I see quite a lot of chaos in the adult erotic products industry.
We face “bad money driving out good money,” vicious price wars, and false propaganda.
This harms the interests of every company serious about what they do.
So we advocate to all practitioners in the industry, including competitors, distributors, and media: the reputation of the industry needs to be guarded by each and every one of us.
Here’s a clear look at the problems we face and the solutions we propose:
| Industry Pain Points | Our Proposed Solutions |
| Adverse Selection: Low-quality, unsafe products flood the market, pushing out ethical manufacturers. | Initiative 1: Establish a non-negotiable safety baseline with 100% body-safe materials and full transparency. |
| Negative Stigma: Vulgar and unprofessional marketing reinforces stereotypes, alienating customers. | Initiative 2: Embrace positive communication that is respectful, educational, and focused on wellness. |
| Innovation Theft: Malicious plagiarism stifles genuine R&D and devalues original design. | Initiative 3: Encourage benign innovation and protect intellectual property to foster healthy competition. |
This article outlines our vision for the industry. For a deeper look at our internal ethics, read our Guide to Building a Brand on Trust & Culture.
Initiative 1: A 3-Step Framework for a Non-Negotiable Safety Baseline
Consumer trust begins and ends with safety.
It is the absolute foundation of our industry.
We propose a simple, powerful framework to make safety a core value.
Step 1: Commit to 100% Body-Safe Materials
This is our line in the sand. Every brand must pledge to use only certified body-safe materials like medical-grade silicone, ABS, and borosilicate glass.
This means zero tolerance for phthalates or harmful additives.
Step 2: Implement Radical Transparency
Consumers deserve to know exactly what they are buying.
We call for proactive disclosure of material components and safety certifications.
This transparency builds trust, similar to ecolabeling systems that have earned 83% public support in other sectors.
Step 3: Adopt Rigorous, Proactive Testing
Safety isn’t a one-time check. It requires ongoing vigilance.
We must invest in rigorous testing protocols.
As organizations like the Center for Hydrogen Safety emphasize, a true safety culture must be “pervasive throughout the company.”
Initiative 2: Shifting from Vulgar Marketing to Positive Communication
How we speak about our products directly shapes public perception.
It’s time to abandon shock-value tactics.
| Do This Instead (Positive Communication) | Stop Doing This (Vulgar Marketing) |
| Use respectful, elegant, and inclusive language. | Relying on crude, sensationalized terms. |
| Focus on education, wellness, and empowerment. | Using shock value that reinforces stereotypes. |
| Position products as tools for health & intimacy. | Isolating products in a “stigmatized” corner. |
| Build authentic connections based on trust. | Alienating potential customers with inappropriate messaging. |
By shifting our communication, we destigmatize an entire industry and open the door to mainstream acceptance.
Initiative 3: Championing Benign Innovation Over Malicious Plagiarism
Nothing kills creativity faster than theft.
Our industry is rife with copycats.
We’ve poured our hearts into developing a unique feature, only to see a cheap knockoff appear weeks later. Believe me, it’s a gut-wrenching feeling.
It’s time to draw a line between healthy competition and destructive plagiarism.
| Benign Innovation | Malicious Plagiarism |
| Goal: Enhance user experience through new technology. | Goal: Create a cheaper imitation of an existing product. |
| Investment: Significant R&D and user testing. | Investment: Minimal; focuses on reverse-engineering. |
| Outcome: A healthier market with diverse choices. | Outcome: A flooded market of inferior knockoffs. |
We must work together to protect intellectual property and create collaborative networks that reward original thinking.
Luxora’s Commitment and Our Invitation to You
Talk is cheap. Action is what matters.
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Leading by Example: Luxora pledges to adhere strictly to these initiatives. We will publish transparent progress reports on our safety compliance and innovation efforts, using frameworks like EcoVadis as our guide.
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Open Collaboration: We cannot do this alone. We invite you—our peers, partners, and competitors—to join us. Let’s form an industry consortium to develop shared standards.
Conclusion: Protecting Our Shared River
An old proverb says that when the river is clean, every fish can thrive. Our industry is that river.
Right now, it’s being polluted by unsafe products, unethical marketing, and rampant theft.
By implementing these three initiatives, we can clean the water for everyone.
Let’s work together to ensure it remains healthy, vibrant, and sustainable for years to come.
Join us in this mission. Talk to a LUXORA expert about becoming an industry ally today.
Frequently Asked Questions (FAQ)
Q1: How will Luxora promote the implementation of these initiatives?
A1: Luxora is committed to leading by example.
We adhere to these principles in all operations.
Furthermore, we actively engage with partners, host forums, and collaborate on creating transparent industry-wide standards.
Q2: How can other companies participate in this initiative?
A2: We welcome support in many forms.
Companies can publicly endorse this letter, commit to these standards, and join a coalition to draft unified guidelines.
Individuals can support brands that uphold these values.
Q3: What is the most urgent problem to be solved in the industry?
A3: The most urgent problem is the erosion of consumer trust caused by a “race to the bottom.”
This is driven by unsafe products, unethical marketing, and plagiarism.
Establishing a foundation of safety and integrity is essential for long-term health.
